TuesdayOct 31, 2023 2:54 pm

Brand Metrics e-Commerce Companies Need to Watch

Brand metrics are qualitative and quantitative measurements markets use to analyze and track the perception, performance and strength of a brand. These assessments allow marketers to gain insight into their brand awareness, loyalty and health among a company’s target audience and general market. With competition in the e-commerce sector getting increasingly fierce by the year, proper brand positioning can help e-commerce companies stand out from the pack, more effectively attracting and retaining customers over the long-term. Marketers can use brand metrics to learn how customers feel about their company and its products, and how likely they are to purchase specific…

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MondayOct 30, 2023 11:37 am

Study Identifies Immune Cells Responsible for Severe Asthma

Researchers from the University of Southampton, United Kingdom and La Jolla Institute for Immunology (LJI) have identified a group of immune cells that may be responsible for severe asthma. Identified as  cytotoxic CD4+ tissue-resident memory T cells, these cells congregate in the lungs and seem to have the ability to cause the harm associated with later development of asthma. Researchers say these immune cells are especially prevalent in men and note that men who are diagnosed with asthma after age 40 often have high counts of this specific T cell in their lungs, which increases their odds of developing severe…

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FridayOct 27, 2023 12:19 pm

Stanford Study Finds Lung Cancer Cells Hide, Thrive in the Brain

Researchers from Stanford Medicine have found that lung cancer cells can spread to the brain and hide from the immune system by pretending to be “baby neurons.” After originating in the lungs, these cancer cells can metastasize into the brain and avoid detection by convincing neural cells that they’re juvenile neurons through the secretion of a certain chemical signal. These cancer cells secrete a chemical message/signal that is ubiquitous during times of brain development, which attracts brain cells called astrocytes to the cells. This chemical signal encourages the astrocytes to secrete other chemical signals that protect the lung cancer cells…

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ThursdayOct 26, 2023 2:51 pm

Biotech Firms Register Successes in Quest for Better Pancreatic Cancer Treatments

The American Cancer Society’s Cancer Facts & Figures 2023 report revealed a 1% increase in five-year survival rates for pancreatic cancer, which increased from 11% to 12%. Released in early 2023, the report represented the first instance since 2017 that five-year survival rates for pancreatic cancer increased for two years in a row. It indicates that we are making slow but steady progress against pancreatic cancer, a hard-to-treat cancer that originates in the pancreas before spreading to other organs and tissues. In many cases, pancreatic cancer spreads to the lungs, abdominal walls, lymph nodes and bones, resulting in symptoms such…

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WednesdayOct 25, 2023 12:13 pm

Four Marketing Channels that eCommerce Firms Can Leverage

In an incredibly competitive market such as e-commerce, where 90% of companies fail, marketing is key to standing out from the competition and maintaining profitability. The right marketing channel mix can help you drive traffic to your merchant sites, increase conversions and boost your virtual store’s revenue. Although billions of people buy and sell online every year, attracting and retaining customers to a platform can be incredibly difficult. Traditional marketing techniques may not translate well to e-commerce. Even with the right techniques, you may not have much marketing success if you don’t devise a proper mix of marketing channels. Search…

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TuesdayOct 24, 2023 9:37 am

Spanish Clinical Trial to Explore Marijuana as Glioblastoma Treatment

A major marijuana company has announced that it will begin supplying cannabis to a Spanish clinical trial investigating marijuana’s potential as a glioblastoma treatment. Tilray Brands subsidiary Tilray Medical will sponsor an upcoming clinical study to test whether marijuana can treat glioblastoma, one of the hardest-to-treat types of brain cancer. The study will be conducted by Complutense University of Madrid and Spanish Neuro-Oncology Research Group (GEINO) scientists at Madrid’s University Hospital. For the research, researchers will recruit 30 recently diagnosed glioblastoma patients from eight neurooncology specialized sites in Spain, they will use T10:C10, a THC and CBD extract from Tilray…

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MondayOct 23, 2023 12:46 pm

Five Ways to Treat Infectious Diseases While Keeping Antimicrobial Resistance in Check

Proper and early treatment is crucial to preventing worse patient outcomes and limiting community transmission when infectious diseases such as influenza, measles, hepatitis A, B, and C, and the novel coronavirus are involved. However, infectious-disease treatment can become less effective due to antimicrobial resistance (AMR), a phenomenon that occurs when fungi, viruses, parasites and bacteria stop responding to medications over time. This can make infectious diseases incredibly harder to treat with conventional treatment protocols because antimicrobial and antibiotic medicines become less effective, increasing the risk of severe illness and death. In the case of infectious diseases, antimicrobial resistance can make…

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FridayOct 20, 2023 3:20 pm

Scientists Find Potential to Reverse Prostate Cancer Treatment Resistance

Researchers say they may have found a new and more efficient means of treating prostate cancer that reverses the cancer’s resistance to treatment. Although treatment is fairly effective, prostate cancer can become resistant to treatment in some advanced cases and continue to grow despite low and even below-castrate level testosterone levels. Prostate cancer is the second most prevalent cancer type in American men after skin cancer, affecting around 288,300 men in the country and more than a million men globally every year. It has relatively favorable treatment outcomes, especially when the condition is diagnosed early. Many men have lived with…

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ThursdayOct 19, 2023 1:06 pm

eCommerce Reshaping Consumer Healthcare Field, Report Says

E-commerce was born with the advent of the internet more than two decades ago, and it revolutionized business on a global scale. The internet opened an entirely new avenue for trade and granted companies access to a massively expanded market, allowing e-commerce to reach almost 19% of all global retail sales in 2022. Although digital health has been around for quite a while now, major e-commerce players such as Amazon and Walmart began making major investments in the healthcare sector in the wake of the coronavirus pandemic. The pandemic revealed that people are willing to seek medical help online if…

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WednesdayOct 18, 2023 1:42 pm

Sonobiopsy Promises Easier Way to Diagnose Brain Tumors

Current brain tumor diagnosis protocols usually involve magnetic resonance imaging (MRI) and computerized tomography (CT) scans followed by tissue biopsy or surgical resection. Although tissue biopsies are less invasive than surgical resection, both are relatively invasive procedures that involve invading the skull to access brain tumors in various ways. Patients who would like a less invasive procedure also have the option of blood-based liquid biopsies. This inexpensive technique involves running biomarkers through the blood to obtain genetic and molecular tumor information to help inform treatment decisions. However, blood-based liquid biopsies aren’t as effective at diagnosing brain tumors as biomarkers from…

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