Bloomreach Unveils Conversational AI Tool for Online Shoppers
Marketing automation and software company Bloomreach has unveiled a conversational artificial intelligence (AI) tool to help online shoppers as they navigate e-commerce stores. Called Bloomreach Clarity, the new AI tool is powered by large language models and generative AI, a type of AI with the ability to produce all types of content including texts, images and video. The tool will help virtual stores provide human-like and personalized product information from their favorite companies and brands. It will also allow businesses to connect conversations with the AI model to specific product catalogs and integrate conversations from different communication channels. Machine learning…