AI Could Make eCommerce More Virtuous, Efficient
More than two decades after companies such as Amazon took to the internet to sell products, e-commerce has taken over the world. A large portion of global trade occurs online, and companies that use the internet are among the largest on the planet. These companies have leveraged AI tools for years to boost customer experience by optimizing the search feature, personalizing customer feeds, and recommending products, among features. As the technology advanced, e-commerce companies incorporated tools such as AI-powered chatbots to improve live customer service without significantly upping costs. According to Wish’s chief product officer Mauricio Monico, artificial intelligence could…