Deliberate UX/UI Design Boosts eCommerce Customer Satisfaction, Sales
E-commerce is the new frontier of trade. Companies such as Amazon have revolutionized trade in only a few decades and are now among the largest and most profitable companies on the globe. The internet granted businesses something they didn’t have for decades — a much wider reach both in terms of customers and potential partnerships. However, even though billions of people globally buy online, flourishing within the e-commerce sector is not an easy task. Businesses in this sector have a failure rate of around 80%–90%, and a lot of these failures can be traced back to poor UX/UI design. User…