Brand Metrics e-Commerce Companies Need to Watch
Brand metrics are qualitative and quantitative measurements markets use to analyze and track the perception, performance and strength of a brand. These assessments allow marketers to gain insight into their brand awareness, loyalty and health among a company’s target audience and general market. With competition in the e-commerce sector getting increasingly fierce by the year, proper brand positioning can help e-commerce companies stand out from the pack, more effectively attracting and retaining customers over the long-term. Marketers can use brand metrics to learn how customers feel about their company and its products, and how likely they are to purchase specific…
