Four Marketing Channels that eCommerce Firms Can Leverage
In an incredibly competitive market such as e-commerce, where 90% of companies fail, marketing is key to standing out from the competition and maintaining profitability. The right marketing channel mix can help you drive traffic to your merchant sites, increase conversions and boost your virtual store’s revenue. Although billions of people buy and sell online every year, attracting and retaining customers to a platform can be incredibly difficult. Traditional marketing techniques may not translate well to e-commerce. Even with the right techniques, you may not have much marketing success if you don’t devise a proper mix of marketing channels. Search…