Five Considerations When Taking eCommerce Brands Global
For any new company looking to succeed in this age of virtual trade, finding ways to stand out from the rest of the pack will be integral to building a successful brand, especially on the global stage. Adapting your branding to unique audiences should be your first consideration when launching products in foreign markets. This may include researching local cultures and understanding the language and any symbolism locals may place with certain names, packaging or colors. American beauty product and skincare company Estée Lauder learned this lesson when it launched a project in Germany without realizing that the product’s name…











