A great spokesperson is essential for most businesses at some point of their corporate growth, especially when building a profile and reputation. Professional spokespersons put a face with an organization to connect with a target audience on a personal level while communicating a branded message. This person should be well-trained, well-spoken, quick-thinking, and thoroughly understand the ins and outs of your business.
At one time or other, nearly every business will realize the need for a professional spokesperson to assist with earning calls, build company credibility, make special appearances, communicate with media, and evoke public trust in times of emergency or corporate crisis.
Whether you’re developing a new product line, merging with another company, or going public, your company spokesperson speaks for your entire organization. It is important that your company representative has the personality and professionalism mirror that of your company – in essence, this person is an extension of your brand.
It’s not about the color of blouse or tie they wear; it is about connecting to an audience. This is the key to success. In times of uncertainty, it’s important to acknowledge the issues and be able to confidently answer questions that may have an unfavorable answer.
If your company needs the services of a qualified spokesperson, BioMedWire (BMW) can help. In building our own brand, we have come to understand how to handle the big questions and deal with troubling issues. Whether your company is simply expanding its board of directors or attempting to manage a negative news story, our experts provide the services your company needs.
Over the years, we’ve worked with many companies assisting them in handling a variety of public issues that had the potential to either be a great PR opportunity or a disaster. From the use of body language to the tone of voice and eye contact, we can verbally celebrate an achievement or diffuse even the most anxious and intense situations.
If you’d like to learn more about hiring one of our experts to serve as a spokesperson for your company, give us a call. BMW is committed to helping your company succeed in today’s highly competitive world.