Buyers Demand AI-Supported Tools While Exploring Novel eCommerce Categories
As online marketplaces such as Amazon, eBay and myriad other alternatives have become one of the most common ways for consumers to buy goods, these companies have become increasingly demanding on AI-supported tools designed to help them explore novel shopping categories. Consumers now want the same kind of personalized, expert guidance they would get in a brick-and-mortar store when they try out unfamiliar products on online marketplaces, one industry executive says. Artificial intelligence (AI) could fill this role quite effectively by helping online shoppers overcome the initial hesitance involved with trying out new products. Emily Heintz, founder and chief curator…











