When a consumer gets online to search for goods and services, are they finding your website or are they finding your competition? Whatever line of business you’re in, high visibility is vitally important. To stay ahead of the competition and in the line of sight, it’s important to understand how Search Engine Optimization (SEO) works and how you can take full advantage of its power.
What You Need to Know About SEO
Roughly 85 percent of all website traffic originates from the use SEO. In order for your company to stay ahead of the game, you must take advantage of the latest search engine technology, and it changes often; Google is constantly updating the way its search engine works.
What are the best targeted “keywords” for your business? While this research can be done by an individual, many small business owners find that it’s easier and cheaper to hire an expert. A good SEO strategy not only includes a good list of keywords, it also requires that those keywords are properly placed in the text of your homepage and other pages of your website.
Internet Marketing Campaigns
SEO is also used in many other places, including in Facebook ads, pay-per-click advertising, landing pages, press releases and just about everywhere you distribute content. The web is definitely the greatest thing to come along since sliced bread, but you must understand how to harness its tremendous power!
Whether you’re just beginning to build a web presence or you’ve been at it a while, BioMedWire (BMW) can handle the various aspects of your Internet marketing campaign to provide you with the best results. We have many success stories under our belt, and we can develop ingenious SEO strategies that work for your company as well.
Contact us today to learn more about how SEO can increase your web traffic and conversion rates and help your site rank higher.