Media planning is the determination of which media outlets (or combination of outlets) are best suited to help you achieve your marketing objectives. While ultimately you’re looking for message visibility, it can be tricky figuring out how to get there. The two primary elements needed to reach your end goal are reach and frequency.
The more your investors see your company in action, the more satisfied they will be with their investment in your brand. BioMedWire’s (BMW) media planning strategies begin with exposing your company to our own family of brands and extensive distribution network. From there, we develop a strategy to incorporate additional media outlets to maximize your reach at the appropriate frequency for market saturation.
Impactful media planning also requires forethought, industry knowledge, budgeting and the right resources to execute the plan. At BMW we’ve got everything it takes to create a strong media plan that delivers enviable results.