You’ve heard the philosophical thought: “If a tree falls in the forest and no one is around to see it, does it make a sound?” In the business world, you might pose the question as such: “If I announced incredible news and no one heard it, will it enhance my brand?”
To the latter, we say no. If your message isn’t heard by your target audience, your outreach falls short. For example, oil and gas companies don’t market their production outlook to investors interested in biotech.
Many companies waste valuable time and resources money blindly firing their messages to demographics that have little to zero interest. The result may first appear as a “failed” marketing campaign when really it’s just a glitch in destination.
BioMedWire’s (BMW) outreach strategies incorporate the best practices and knowledge that we used to build our own brand. Our formula is a unique combination of social media, communication, investor relations and public relations that express the individuality of your company’s operations and goals to the right crowd.
Whether your outreach campaign is in need of a complete overhaul or just a face lift, the BMW approach is calibrated to complement and enhance existing investor relations and public relations strategies to get the best results possible.