When it comes to a social media strategy, there is often a big gap between knowing how important one is and figuring out how you’re going to create it. The most important aspect of a successful social media strategy is defining your long-term and short-term goals for the platform, which may include:
- Launching a new product or service
- Building your brand
- Increasing your rankings in the search engines
- Becoming an authority in your niche
- List building
Because many companies do not have the skilled personnel necessary for handling a social media campaign across multiple channels, the experts recommend outsourcing. At BioMedWire (BMW), we have to agree.
Long gone are the days of social media being used only by technologically savvy youth, as are the days when the only social media professionals were fresh out of college. It is dangerous to believe that putting your accounts into the hands of just anyone with their own personal account will suffice. Too many companies have learned this the hard way.
One example comes from the 2014 World Cup. Right after the Netherlands trampled Mexico, Dutch airline KLM tweeted Adios Amigos! and included a drawing of a man in a sombrero with a photo of an airport departure sign. Though the tweet was supposed to be funny, it offended everyone from famous Mexican actors to the general public. It also brought home a very important point for business owners: don’t put inexperienced interns in charge of your social media accounts! Of course the airline deleted the tweet, but the damage was already done to KLM’s reputation.
At BioMedWire (BMW), we understand the relevance of social media to today’s business marketplace and we’ve been using it for more than a decade. It’s something we take seriously for each and every client, as well as our own brand. We are active participants in the trends, changes and abilities of social media and know exactly how to use it for you.