Though it has been around for years, many business owners are only now realizing the incredible potential for social media marketing. And this is causing many to rethink their strategy and regroup. If this sounds like you, read on.
Marketing via social media is all about being attractive to your potential consumer and courting them in such a way that they’ll want to visit your website and look around. Imagine going on a first date after the gym without bothering to shower, brush your teeth or wear something presentable. Think you’re going to get much interaction or even a second date? Sadly, this is the state of many company social media accounts. There is nothing there to attract interest or even spark conversation.
With some effort, the whole game can change. And for social media, a little effort and a big plan can go a long way toward generating more web traffic and higher conversions.
The planning process begins with a thoughtfully laid out plan that covers both long-term and short-term goals. From here, a number of core elements are required to build a campaign that truly works. This includes the use of many professional skills, including creativity, writing, editing, photo editing, and a few technical skills. It also requires a certain bit of discernment for what is funny, offensive, appealing, not enough and too much.
At BioMedWire (BMW) we’ve got the lingo down and the resources to pull off a great campaign. We’re great at first impressions and even better at courting. Whether you’re an established company or an emerging one, we can use social media to enhance shareholder engagement, improve corporate communications and make investors aware of the value of your organization.