A company logo is much more than a visual symbol; it’s your brand identity and footprint in the marketplace. It identifies your business in a way that’s memorable. Brands that achieve familiarity among the masses often dominate the market – take Coke, Apple and Nike for example. Their logos are so familiar that they convey important information to consumers without even trying.
Successful logos don’t have to be complex or spectacular. Some of America’s most famous brands are insanely simple. An apple with a bite out of the right side is hardly rocket science, but marketing geniuses worked hard to connect that apple with the identity and capabilities of the company itself.
Once your logo has been created, your brand should be tied to it through various media to present consumers with information about your company, products and services, mission and other relevant data. As your brand evolves, it takes on all the abstract and concrete info about your company.
Your brand and logo can be displayed and publicized in many ways, including online and print ads, web site content and other marketing efforts. When this process is successfully executed, consumers come to know and recognize your business simply through its logo and crucial information can be instantly communicated to your customers.
Creating the perfect logo that represents your company is an art form that BioMedWire (BMW) knows well. We have helped over 300 businesses successfully increase their brand recognition in the marketplace, in part by creating visually stimulating, impressive, and unforgettable symbols.
We can also build unique ad campaigns to complement your logo – examples are signage, business cards, letterhead, apparel, products, packaging, brochures, flyers, your website and other strategies. It will become a significant part of your brand and corporate identity, all wrapped up in one recognizable mark, a symbol of your business as a whole.
Contact the professionals at BMW to learn more about creating an exclusive logo for your company.