If your brand were a rocket, your website would be your launch pad. Without the rocket, a launch pad has no purpose; without the launch pad, the rocket goes nowhere. In today’s market, an appealing, informative, easy-to-find and easy-to-navigate website is the base from which all corporate communications extend.
Your website should first and foremost be on the radar. Search engine optimization (SEO) strategies ensure that your company is visible – that if someone searches for your brand or a service/product you provide, you are ranked among the top results on the search engines. Top rankings don’t always happen overnight; usually it is the result of calculated, persistent movements over a period of time.
As important as it is to be deliberate with SEO, it’s equally as important to make sure your website is attractive and provides all the information necessary to keep visitors on your page.
Ideally, when a visitor exits your page, it is only because he has found exactly what he was looking for, or is following the arrows to your social media account for interaction. Without the right content, tools and strategy, visitors will bounce right off your page in search of the next site that gives them what they are looking for.
From SEO and format to content and imaging, BioMedWire (BMW) specializes in transforming even the weakest website into an enviable marketing tool.
Mobile apps have become part of daily life for the hundreds of millions of smartphone users around the world. According to BusinessofApps, the total number of iOS app downloads in 2015 was 25 billion, while the total number of Android app downloads reached 50 billion in the same year.
For companies, the development and use of apps provides unparalleled mobile marketing opportunities, opening the door for invaluable communication with a target demographic of smartphone users.
There are numerous unique benefits of having your own branded app:
- Initiate modern sales and branding
- Unique consumer engagement
- Build personal relationships with consumers
- Expand brand visibility and market reach
- Maintain consistent consumer communication
- Create brand utility and brand experience
With countless new apps hitting the market each day, the key to making your app standout in the crowd is strategic development and marketing. At BMW, we have the thinkers and developers able to help you create an impressive app that best represents your brand.