The concept of clean visual design is one of those important elements that consumers rarely even notice, if it’s done correctly. Documents and websites with clean design support visual thinking and enable the viewer to absorb the information they need with a minimum of conscious effort.
Every document should present some basic information about the company and its message, and it should be free of jargon and clearly outlined. The actionable details should be easy to spot and present a very clear call to action. Whether it is signing up for a newsletter or purchasing a product, the document should be designed so that each element flows and relates well to the others on the page.
When consumers click on websites and landing pages that do not follow basic visual design, they can get lost in the mix without noticing the message. The arrangement of colors, images and videos should be designed in a consistent and logical manner. You never want website or landing page visitors to go away feeling confused about your products, services or your offer. If they stare at your website and then feel a headache coming on, you haven’t done your job … and they won’t visit your site again.
Successful visual design eliminates distractions and presents information in a clear and understandable format. Though it may be hard to articulate exactly why one site might be more fun to visit than another, the true answer always comes back to clean visual design.
At BioMedWire (BMW) we know the value of clean visual design and strive to produce consistency throughout every project. The result is visually stunning content that is attractive and easy to comprehend – whether it’s for a web page, brochure, corporate presentation or press release, we apply the principles of clean visual design in order to allow the consumer to absorb the information they need with the least amount of effort. Contact us to learn more about how our visual design team can work for your brand.